Structures
Structures, an Austin-based structural engineering design firm, works with owners, architects, contractors and consultants to realize project goals. The design team, operating as an outsourced entity, assumed responsibility for producing event and presentation collateral, along with managing visual branding.
Branding, Web Design, Layout Design, Environmental Design, Social Media Design
Challenge: The firm required maintenance marketing and design work for event collateral production and maintaining brand digital presence through website and email platforms.
Brand Maintenance
Structures had an established visual style of clean simplicity, which we deepened with content conversation and new takes on modern styles.
Project Gallery
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Project Gallery ☆
Brand Guide
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It became necessary to consolidate branding decisions so far into a guide with discernment for logo use, color assignment, and typographic styles.
Digital Presence
The website design was brought up to date with a new approach on the clean, minimalism brand tone. Email graphics followed the updated direction with direct but sleek implementation.
Event Design
Banners and brochures were branded with consistency to utilize dark backgrounds and faded imagery for a more impactful visual experience.
Design Approach
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Dark Backgrounds
Sticking to the stark duo tone color palette of black and white, layouts used white text on black backgrounds to make a big pop while keeping with the clean style.
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Image Fades
Being in the architecture industry, the need for consistent image treatment in layouts was a necessary brand style to define. Designing with directional image fades provided the right balance between visual representation and text.
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Updated Modernism
Structures existed as a direct and modern brand; however, the design and digital interaction was outdated. Fresh takes on clean layouts and simple digital interactions combated designs that were modern, but outdated.
Outcome & Reflection
Management of cohesive design through defined guidelines allowed for the business to operate at optimum success, with updated visual presences that reach today’s audiences.
Outdated and worn-out brands can undergo rejuvenation while preserving their identity by embracing new design trends that align with the essence of their brand voice.
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