Crean

Crean provides Smart Factory transformation and hands-on aerospace engineering services that improve the economic and production operations performance of manufacturing environments. As an outsourced marketing and design team, we revamped brand messaging with the audience journey in mind, creatively integrating visual branding that is out of this world.

Branding, Web Design, Layout Design, Environmental Design, Social Media Design, Image Composition, Infographic Design, Design Systems

Challenge: Crean's leaders sought to expand audience connection beyond referrals, necessitating a stronger digital presence to showcase valuable services.

Space Forward

The brand messaging pivoted towards emphasizing innovation and acceleration in space, defense, and commercial manufacturing sectors. This shift facilitated the adoption of visually striking designs featuring sleek, technology-forward elements and layouts.

Project Gallery

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Project Gallery ☆

Brand Guide

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Existing styles were analyzed and brand elements were incorporated into new layouts, which showcased custom images and dynamic typography.

View Crean’s brand Guide

Digital Presence

Homepage content was tailored to the audience, enhancing site navigation. A newsletter campaign was launched, and LinkedIn was rebranded to target industry professionals.

View Crean's New Site

Event Design

Overview and capability flyers were redesigned in the new brand style, along with a streamlined design system for service team flyers. Dynamic backdrops branded event spaces, enhancing physical presence at conferences and trade shows.

Design Approach

Refreshed Brand Elements

The brand elements were defined but not used often. We began to explore implementing things such as the green bar, gradients, circle image frames, and space forward typography.
Custom Imagery

Carefully selected stock imagery depicting Aerospace and Smart Factory engineering environments and professionals was curated to highlight Crean's innovation value. Outer space imagery serves as background, creating a context of acceleration.
Layout Styles

Brand elements were seamlessly incorporated into new layouts, featuring tab-like shapes for section containers. Gradient fills replaced matte color fills in backgrounds, enhancing immersion with a top text layer for a more cohesive brand environment.

Outcome & Reflection

With audience-centric content and an expanded digital presence, Crean reached a broader audience via social platforms. The website redesign and rewrite effectively nurtured leads from personal contacts. Branded email campaigns fostered repeat business and referrals.

Utilizing existing resources and exploring alternative avenues can foster a deeper understanding of the brand's identity and result in the development of a highly efficient visual design system. By creatively repurposing available assets and adapting to constraints, organizations can uncover innovative solutions that resonate more strongly with their audience. This process not only enhances brand coherence but also cultivates adaptability and resourcefulness within the team, contributing to long-term sustainability and success.