Unmasked:Unfiltered 2021
A concept creative conference that lets participants’ pent up and idle voices ring. Unmasked 2021 brings together innovative minds to touch on how we can use our design voices for change.
Event and Website Design, Digital Illustration,
Concept CreationChallenge: Build a brand identity for event and design layout for supportive web materials.
outcome
process
Preliminary Work
A first go at ideation and development, the geometrical, opaque designs and layout did little for reasoning towards the theme of the conference. The designs felt cold and corporate, not in line with the unmasking experience of the event.
The whole design needed to be rethought in a bold and humanistic way, showcasing creatives true thoughts on design bringing on social change.
Revamping Discovery & Ideation
The design decisions first needed to be reimagined towards the newly defined theme, unfiltered. Going back to the brief, I was able to specify and mold the beginnings of the new Unmasked brand identity. This helped me pin point what challenges needed to be solved to keep with the theme.
Click to expand.Creatives should be speaking their minds and dropping pretenses.
New Mood board
Digital Renders
Building a system through digital design was the next goal. Exploration showed that consistently using the Unmasked logo as a frame or border unified many pieces of the overall event design.
Choosing a striking color palette and sticking to it assisted in design decisions for hierarchy and flow. Finding a visual tool that fit in the voice of the brand became a big priority for refinement.
Speaker Templates
The event design relied heavily upon profile pictures and images of artwork. Moving forward with the designs, I need to solve how to consistently and uniquely show each speaker with their body of work in 2 fashions.
1. The speaker’s art covering everything but their eyes so that audiences may identify them by their creative voice.
2. The speaker’s art melding with artists full profile picture to convey how their art supports each speaker’s identity.
The speaker digital art was easily applied to video call profile pictures. Both versions will be available for customization to add your own artwork or utilize curated art pieces from your favorite speaker.
Refinement
Schedule & Speaker Panel
The conference attendee will have ample sources of information available to them so that they can experience the event to its fullest. An organized schedule was designed with the great attention to hierarchy using the yellow highlight bar as visual tool.
The yellow bar became a unifying factor for the design. On the speaker panel it shows censorship over the creatives faces, while also showing more depth to their character through their art.
Meeting Backgrounds
Virtual life leaves room for customization. The digital art curated for the face-to-face meetings during the conference embodies the creatively-outspoken voice of Unmasked: Unfiltered 2021.
Speaker Pages
A participant can view more information on each speaker’s lecture and topic by going to the speaker’s page, or clicking on the Creative’s picture on the speaker panel page or also by clicking on the name of the speaker on the schedule.
reflection
Designing this conference required eyes on many moving parts. To organize these, it greatly helped me to make clear file structure for the many assets. The ability to revamp the concept and branding direction was incredibly fun to design and experience.
more projects
